Intrinsiqs

Is Bread Financial Holdings, Inc. overvalued?

Bread Financial Holdings, Inc. (BFH) looks undervalued — trading about 105% below its fair value.

Undervalued
Current price $102.91 Fair value $210.89
Price
$102.91
Fair value
$210.89
Current P/E
7.7
Normal P/E
15.7
Market cap
$4.16B
Dividend yield
0.9%
Return on equity
17.0%
Sector
Financial Services

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Fair value compares BFH's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 24 Sep 2026.

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