Intrinsiqs

Is Bread Financial Holdings, Inc. overvalued?

Bread Financial Holdings, Inc. (BFH) looks undervalued — trading about 114% below its fair value.

Undervalued
Current price $98.61 Fair value $210.89
Price
$98.61
Fair value
$210.89
Current P/E
7.4
Normal P/E
15.7
Market cap
$3.74B
Dividend yield
0.9%
Return on equity
15.9%
Sector
Financial Services

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Fair value compares BFH's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.

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