Is Booking Holdings Inc. overvalued?

Booking Holdings Inc. (BKNG) looks undervalued — trading about 12% below its fair value.

Undervalued

Price

$159.58

Fair value

$178.94

Current P/E

24.1

Normal P/E

27.0

Market cap

$118.68B

Dividend yield

1.0%

Return on equity

-80.9%

Sector

Consumer Cyclical

Fair value compares BKNG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.

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