Is Booking Holdings Inc. overvalued?

Booking Holdings Inc. (BKNG) looks overvalued — trading about 16% above its fair value.

Overvalued

Price

$212.26

Fair value

$178.94

Current P/E

32.1

Normal P/E

27.0

Market cap

$164.48B

Dividend yield

0.8%

Return on equity

-96.7%

Sector

Consumer Cyclical

Fair value compares BKNG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 11 Aug 2026.

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