Intrinsiqs

Is Booking Holdings Inc. overvalued?

Booking Holdings Inc. (BKNG) looks fairly valued — trading about 1% above its fair value.

Fairly valued
Current price $181.46 Fair value $178.94
Price
$181.46
Fair value
$178.94
Current P/E
27.4
Normal P/E
27.0
Market cap
$140.61B
Dividend yield
0.7%
Return on equity
-96.9%
Sector
Consumer Cyclical

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Fair value compares BKNG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 28 Jun 2026.

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