Intrinsiqs

Is The Vita Coco Company, Inc. overvalued?

The Vita Coco Company, Inc. (COCO) looks overvalued — trading about 19% above its fair value.

Overvalued
Current price $63.12 Fair value $51.27
Price
$63.12
Fair value
$51.27
Current P/E
46.1
Normal P/E
37.4
Market cap
$3.60B
Dividend yield
0.0%
Return on equity
31.8%
Sector
Consumer Defensive

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Fair value compares COCO's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.