Intrinsiqs

Is Harley-Davidson, Inc. overvalued?

Harley-Davidson, Inc. (HOG) looks overvalued — trading about 13% above its fair value.

Overvalued
Current price $32.38 Fair value $28.11
Price
$32.38
Fair value
$28.11
Current P/E
18.4
Normal P/E
16.0
Market cap
$3.27B
Dividend yield
2.2%
Return on equity
-4.3%
Sector
Consumer Cyclical

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Fair value compares HOG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.

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