Is Harley-Davidson, Inc. overvalued?

Harley-Davidson, Inc. (HOG) looks undervalued — trading about 14% below its fair value.

Undervalued

Price

$24.67

Fair value

$28.11

Current P/E

14.0

Normal P/E

16.0

Market cap

$2.60B

Dividend yield

2.9%

Return on equity

6.3%

Sector

Consumer Cyclical

Fair value compares HOG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 24 Sep 2026.

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