Intrinsiqs

Is Harley-Davidson, Inc. overvalued?

Harley-Davidson, Inc. (HOG) looks fairly valued — trading about 1% below its fair value.

Fairly valued
Current price $27.89 Fair value $28.11
Price
$27.89
Fair value
$28.11
Current P/E
15.8
Normal P/E
16.0
Market cap
$2.94B
Dividend yield
2.8%
Return on equity
6.3%
Sector
Consumer Cyclical

See the full interactive analysis →

Fair value compares HOG's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 11 Aug 2026.

Related stocks

AMZN Amazon.com, Inc.TSLA Tesla, Inc.HD The Home Depot, Inc.BABA Alibaba Group Holding LimitedMCD McDonald's CorporationTJX The TJX Companies, Inc.