Intrinsiqs

Is MediaAlpha, Inc. overvalued?

MediaAlpha, Inc. (MAX) looks undervalued — trading about 215% below its fair value.

Undervalued
Current price $13.17 Fair value $41.52
Price
$13.17
Fair value
$41.52
Current P/E
11.6
Normal P/E
36.4
Market cap
$697.7M
Dividend yield
43.5%
Return on equity
8214.4%
Sector
Communication Services

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Fair value compares MAX's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 11 Aug 2026.

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