Is Rocky Brands, Inc. overvalued?

Rocky Brands, Inc. (RCKY) looks overvalued — trading about 14% above its fair value.

Overvalued

Price

$45.03

Fair value

$38.78

Current P/E

16.3

Normal P/E

14.0

Market cap

$339.6M

Dividend yield

1.5%

Return on equity

11.4%

Sector

Consumer Cyclical

Fair value compares RCKY's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 24 Sep 2026.

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