Is Rocky Brands, Inc. overvalued?

Rocky Brands, Inc. (RCKY) looks overvalued — trading about 18% above its fair value.

Overvalued

Price

$47.53

Fair value

$38.78

Current P/E

17.2

Normal P/E

14.0

Market cap

$358.4M

Dividend yield

1.3%

Return on equity

11.4%

Sector

Consumer Cyclical

Fair value compares RCKY's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 11 Aug 2026.

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