Intrinsiqs

Is The Boston Beer Company, Inc. overvalued?

The Boston Beer Company, Inc. (SAM) looks fairly valued — trading about 10% below its fair value.

Fairly valued
Current price $221.82 Fair value $243.83
Price
$221.82
Fair value
$243.83
Current P/E
24.1
Normal P/E
26.4
Market cap
$2.25B
Dividend yield
0.0%
Return on equity
-9.8%
Sector
Consumer Defensive

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Fair value compares SAM's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.

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