Intrinsiqs

Is The Boston Beer Company, Inc. overvalued?

The Boston Beer Company, Inc. (SAM) looks undervalued — trading about 32% below its fair value.

Undervalued
Current price $185.37 Fair value $243.83
Price
$185.37
Fair value
$243.83
Current P/E
20.1
Normal P/E
26.4
Market cap
$1.93B
Dividend yield
0.0%
Return on equity
-8.9%
Sector
Consumer Defensive

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Fair value compares SAM's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 11 Aug 2026.

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