Is Ulta Beauty, Inc. overvalued?

Ulta Beauty, Inc. (ULTA) looks undervalued — trading about 30% below its fair value.

Undervalued

Price

$545.20

Fair value

$707.77

Current P/E

20.4

Normal P/E

26.5

Market cap

$23.44B

Dividend yield

0.0%

Return on equity

45.4%

Sector

Consumer Cyclical

Fair value compares ULTA's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 24 Sep 2026.

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