Intrinsiqs

Is Ulta Beauty, Inc. overvalued?

Ulta Beauty, Inc. (ULTA) looks fairly valued — trading about 7% below its fair value.

Fairly valued
Current price $660.66 Fair value $707.77
Price
$660.66
Fair value
$707.77
Current P/E
24.8
Normal P/E
26.5
Market cap
$28.25B
Dividend yield
0.0%
Return on equity
45.4%
Sector
Consumer Cyclical

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Fair value compares ULTA's current P/E to its own historical "normal" P/E (FAST Graphs-style). Updated 12 Nov 2026.

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